We don't just build websites, we also create and design logos and branding. Previous examples include individuals, small & medium businesses, new startups, bands, online magazines, fan communities... Starting a new dental practice on your own after working for someone else but stuck on both a name and design? Starting your own beauty business but befuddled by design? Got a gig coming up but no graphics to go with your grunge? Bark up the right tree. Get Dog.
What makes for good logos and brands?
Your brand name and logo should go hand-in-hand for the most part. For strong business branding, ensure people can identify the logo with the brand name. McDonald's branding, for example, has a pretty straightforward logo in golden arches in the shape of an M. This makes it easier for people to recognise your business. Why? Instead of relying solely on the the brand name, people are then able to recall the visual identity of the brand by associating it with the logo.
Your name and your brand are intrinsically linked, and it can either reinforce the value and service you provide or distance you from it. When developing a name, brand and logo for a business, a product or a service, we consider a number of options:
Use the founder or inventor’s name (e.g. Hewlett-Packard)
Describe what you do (e.g. British Airways)
Describe an experience or image (e.g. Wowcher)
Take a word out of context (e.g. O2)
Make up a word (e.g. Häagen-Dazs)
Trademarkability to ensure there will be no complications from similarly-named companies.