A Digital(Bulldog) Evolution
It's 2020, the world has gone nuts, so here at Bulldog's Kennel we decided to deploy what little sanity remains on a new look for DigitalBulldog. Combining our red and blurple colour scheme with our traditional bulldog logo, we've created a stylish new look fit for the beginning of 21st century's third decade. It's simpler, brighter, and a bit less "aggressive" than our traditional bulldog icon, and will feature prominently going forward in all our material, both online and print.
Bulldog thought it would be fun, now that this is finished, to highlight the evolution of DigitalBulldog's logos over the past 10 years. The slideshow below takes it from the hazy days of Bulldog S.I.T.S through DigitalBulldog IT & Web Support, to the current era,
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Bulldog started things up on his own in 2013, following an unceremonious redundancy courtesy of the IT company he worked for. The first iteration was "Bulldog Specialist IT Services", soon shortened to "Bulldog S.I.T.S.". A sub-line of Bulldog S.I.T.S. was DigitalBulldog Web Design, launched later in 2013. DBWD was the brand used for any website and graphics design work. The "cogs" were intended to represent being "cogs in a machine", emphasising Bulldog's aim of making things work.
The Bulldog S.I.T.S. identity endured until 2015. Bulldog decided to shake things up a bit, and simplify them at the same time. Both brands merged under the DigitalBulldog identity as DigitalBulldog IT & Web Services. This provided a single heading for all the services provided at that time, and made everything a lot more straightforward. The logo was redesigned , keeping our signature red and blurple and the "Bulldog" sigil. A sign of things to come in future designs began here, with the single "cog".
2017, and the single cog had indeed evolved. Now a dual-colour cutthrough, it would form part of our identity for the next three years. It was conceptualised as a "dual aspect" logo, with both that and the "Bulldog" sigil appearing alongside the text logo, or framing it at either end. The new "cog" sigil replaced the earlier blurple and red squares and smaller cogs. One thing that caught Bulldog's attention in the design process was that it now looked like four pairs of dog ears. Appropriate!
By 2018, demand for our website design/management and graphics services significantly exceeded the IT support side of things. As a result, Bulldog opted to shake things up again, and we became DigitalBulldog Web Solutions, our current identity. The IT support side of things was discontinued for all clients, with the exception of technical support stuff for websites and any related services. The logo evolved a bit, mainly just a tidy-up and a change in the text.
For 2020, it's not a change of name - Bulldog is very happy with the current one - just a major update to the logo. Simplified, and easier to manage from fewer components, it combines aspects of the previous "cog" with the previously-separate "Bulldog" sigil, for a modern clean look. Taking the face off the "Bulldog" sigil and removal of the "cog" as a visible component are the major changes. This completes our evolution from an IT support outfit that offered website and graphics design as a sideline, into a business fully-focused on the latter aspects. Got dog?